Golf is Changing and Private Clubs Must Follow
Golf is changing and private clubs must follow to maintain multigenerational appeal
Two of the biggest topics buzzing around the golf industry these days are the resurgence of the game and how to make the sport, and private golf clubs, more inclusive. Current trends in the industry, such as inclusivity and year-round engagement, are shaping how clubs operate and appeal to new and existing members. By adapting to the changing needs of their members, modern clubs are positioning themselves as year-round destinations for multiple generations.
At Superstition Mountain Golf and Country Club, we recognize this change. As we continue to provide our established members—largely retirees and snowbirds—with the traditional club offerings they cherish, we also strive to create a contemporary country club experience that welcomes golfers of all ages and skill levels.
Casual Dining Options
Traditionally, dining at country clubs meant formal restaurants with white tablecloths accompanied by strict dress codes. While these occasions still have their place, modern clubs must embrace a variety of dining options to stay relevant. Fine dining alone no longer satisfies member expectations. Instead, more casual dining venues are gaining popularity. Our private club continues to evolve its dining experience by moving away from formal settings toward a more relaxed offering that better aligns with the changing times.
One way we keep our members excited about our dining experience is by hosting pop-up nights. Club members RSVP to a dining event but won’t know where or what until the night of the event. From dining under the stars in the courtyard to progressive dinners that travel to different locations on the property – it’s a fun way to enjoy elegant meals in new, perhaps unexpected, settings.
Allowing a relaxed dress code, including denim in the main dining room at all times, helps make the club the preferred destination for our members' social activities. Ultimately, our goal is for members to choose the club first for dining and entertainment, making the club a central part of their social lives.
Social Events and Year Round Engagement
For a majority of traditional clubs, most family oriented events were designed for visiting grandchildren and often planned around big family holidays.
Because Superstition Mountain was not designed with kid-centric amenities, we’ve been developing creative programs to welcome families and get them engaged. One example included a 100-foot slip and slide on the event lawn. This shift highlights our move towards a more family friendly environment, creating environments that foster family involvement and shared experiences.
Year-round engagement is a key focus for modern country clubs, ensuring members have plenty of opportunities to enjoy the club regardless of the season. Even during the hot summer months, when outdoor activities might be less appealing, we provide a variety of indoor events such as cooking classes, wine tastings, and fitness workshops to keep members connected. Meanwhile, the golf courses remain open all year, offering a refreshing escape for those who prefer to play early in the morning when temperatures are cooler. This balanced approach allows members to stay active and engaged throughout the year, making the club a vibrant destination no matter the weather.
At the end of the day, it’s all about diversity and trying new things. From live music and happy hour events to indoor workshops, holiday themed events and off season programming - we consciously ensure there is something for all levels of our membership to enjoy. We also strive to involve family oriented events though out the season that bring member together, fostering a sense of community and shared experiences.
Golf Instruction and Flexible Course Options
Our golf instruction program and course options help make golf fun for a variety of ages and abilities year round.
Our junior golf program has been booming as younger members want their children to be able to join them on the course. We also host various clinics and personalized instruction sessions to meet every golfer where they are in a non-intimidating manner. This inclusive approach not only attracts members but also promotes engagement among all our members, creating a vibrant community where everyone—regardless of age or experience—can enjoy the sport together.
Within our two Nicklaus designed golf courses, we have an executive course and par three option. This allows us to maintain the integrity of our award-winning courses, and keep it challenging for skilled golfers – while offering the ability to get in a faster round or adjust the difficulty as needed.
Fitness Offerings
Our private club features a fully appointed fitness center and year round pool. Members can enjoy access to tennis and pickleball courts, perfect for both casual play and competitive matches. We offer a variety of fitness classes led by certified instructors who are dedicated to helping members achieve their health and wellness goals.
Additionally, our golf fitness program includes training sessions with a TPI-certified trainer, designed to improve strength, flexibility, and performance on the course. These comprehensive fitness offerings support our commitment to providing a wellness-driven experience that appeals to members of different age groups and abilities.
As we continue to enjoy a more diverse demographic among our membership, our team will continue to find new ways to keep them engaged and excited about their club experience. Our goal is to make the club a vibrant year-round destination where members can visit and enjoy a variety of activities and amenities throughout every season.
